FitMoney’s mission is to build "financially fit” communities by providing financial literacy education to public school students from lower school through high school and by empowering students, parents, and educators to gain competence and confidence in money matters, develop sound financial habits, and create a healthy, lifelong relationship with money. 

Did You Know...

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The average financial literacy score for high schoolers in 2017 was 62%.1

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ONLY 1 IN 4 FAMILIES SAVING FOR COLLEGE HAVE A 529 COLLEGE SAVINGS PLAN.2

CLOSE TO HALF OF U.S. HOUSEHOLDS HAVE SAVED NO MONEY FOR RETIREMENT.3



FitMoney aims to help youth take control of their financial futures.


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FitMoney was developed with the following principles at its core:

  • Financial literacy programs have maximum impact if started early and reinforced.
  • Children rely on their parents to model positive financial behaviors.
  • Cultivating an ethos of saving and hard work from an early age is critical.
  • Teachers will become more savvy educators and savers with enhanced knowledge.
  • Access to financial products can enhance savings behaviors.

1https:/www.financialeducatorscouncil.org/national-financial-literacy-test/
2blogs.wsj.com/totalreturn/2015/04/29/fewer-parents-are-saving-for-college/
3barrons.com/articles/many-in-u-s-have-zero-retirement-savings-1476506571