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FitMoney Teams Up with Girl Scouts of Eastern Massachusetts to Provide Financial Literacy Tools and

Over 20,000 Girl Scouts in 178 Communities in Eastern Massachusetts Will Have Access to Lessons and Tools Specifically Designed for Them


Dominic Amenta | DPA

Jessica Tisevich | DPA

Newton, Mass. (February 6, 2023) – FitMoney, the non-profit organization that provides free, unbiased financial literacy programs to empower K-12 students, is excited to team up with the Girl Scouts of Eastern Massachusetts on its 2023 Girl Scout Cookie program by providing them with valuable financial literacy lessons and opportunities to earn Girl Scout Financial Literacy Badges while using FitMoney’s fun and interactive online curriculum. Research shows financial behaviors are formed by age 7, so empowering young Girl Scouts with the personal finance tools they need is crucial, especially during cookie-selling season.

Effective immediately, Girl Scout troops can earn badges by completing modules and activities from FitMoney’s financial literacy curriculum specifically created for Girl Scouts in different age groups including Daisies (kindergarten and first grade), Brownies (grades 2 and 3), Juniors (grades 4 and 5) and Cadettes (grades 6 through 8). They will learn invaluable lessons like how to spend and save money, creating a budget to meet goals, needs versus wants, differences between employers and entrepreneurs, ways to make money grow and other essential financial literacy lessons.

“Our partnership with the Girl Scouts of Eastern Mass couldn’t come at a better time as they just announced cookie selling season is underway,” said FitMoney Executive Director Jessica Pelletier. “Every year, you hear about these young, savvy entrepreneurs and the creative business plans they come up with to maximize their cookie sales. We hope they leverage the financial literacy tools we curated to align with Girl Scout badge requirements to give them a competitive advantage this cookie selling season, and beyond, as they continue their Girl Scout journey.”

The Girl Scout Cookie Program is the world’s largest entrepreneurial program for girls, and teaches financial literacy, planning, budgeting, teamwork, innovative thinking, and confident decision making. The Girl Scouts of Eastern Massachusetts kicked-off the 2023 Girl Scout Cookie season on Tuesday, December 6, 2022 and it runs through Friday, March 10, 2023.

“As troop leaders in the Marblehead Girl Scout community, we are thrilled to have another tool in our toolbox to help empower our girls to build the financial skillsets necessary to fuel their entrepreneurial dreams,” said Girl Scouts of Eastern Massachusetts Volunteer Calista Maharaj. “The Girl Scout Cookie program is a natural jumping off point for all of our troops to build off the excitement of selling cookies and connect it with managing the money earned from cookie sales. FitMoney offers a fun, engaging and user-friendly approach for our girls to earn financial badges as they build financial literacy. We can’t wait to have our girls dive into the FitMoney modules and see how these tools can help make their cookie dreams come true!”

FitMoney is a nonprofit that has been providing students and families with free, unbiased financial literacy programs since 2016. In addition to their curriculum and FinanciallyFit Certificate, FitMoney recently launched $uperSquad, a game-based curriculum designed to teach youth in kindergarten to sixth grade. FitMoney’s FinanciallyFit Certificate was also recently approved for New Hampshire Education Department’s (NHED) Learn Everywhere initiative that allows students to earn credits outside of the classroom.

To learn more about FitMoney’s collaboration with the Girl Scouts of Eastern Massachusetts, please email or visit

About FitMoney

FitMoney is a New England-based nonprofit organization dedicated to improving financial literacy in Massachusetts and across the country. FitMoney provides free, unbiased financial literacy programs to help K-12 students develop life skills for a financially fit future. To see all modules, lessons, and videos, please visit



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