FITMONEY TAKES A unique, MULTI-YEAR APPROACH TO FINANCIAL LITERACY
WITH PROGRAMMING DIRECTED TOWARDS STUDENTS, PARENTS/caregivers, AND TEACHERS.
“Many—if not most—financial education efforts focus on college students and adults. Such efforts are often reactive rather than proactive, and may be too little too late.” — Brookings Institution, Financial Literacy Review October, 2018
U.S. students WILL BE WELL PREPARED TO TAKE CONTROL OF THEIR FINANCIAL FUTURES with improved financial knowledge and saving behaviors.
Financial literacy skills are the building blocks for financial sustainability and well being. Many youth lack knowledge, role models, and access to savings accounts that would put them on more solid financial footing. FitMoney's comprehensive, community-based approach aims to overcome the challenges that students face.
Parents & CareGivers
Parents are the single most important role model for children becoming good stewards of financial resources.
Boosting the financial capability of parents (or caregivers) can benefit children by improving their confidence in serving as positive financial role models and by helping families become more financial secure. Through access to financial institution resources and saving vehicles, we aim to expand knowledge and financial outcomes for families.
Teachers must play a significant role in improving youth financial literacy and be better savers for their own future.
Our nation’s teachers are critical to help curb the student financial education gap. But educators need more support to adequately teach these skills and serve as strong role models. Many teachers don't feel prepared to provide financial education and many are not making the most of saving and matching retirement opportunities. FitMoney aims to address both challenges.